October 09, 2023

Media Federation of Australia Expands Digital Courses

The Media Federation of Australia is expanding its digital education offerings, building on the success of its Digital Foundations course, which saw 1,700 participants last year. The course sets a benchmark for basic digital proficiency in the media landscape, targeting all clients and professionals to provide essential skills for successful careers. New courses, MFA Out-of-Home Foundations and MFA Audio Foundations, are scheduled to launch in 2024, covering out-of-home and audio advertising. With a range of initiatives aimed at fostering industry growth, the MFA is committed to equipping professionals with the skills to navigate the evolving media landscape and drive business success.

Key Takeaways

• Media Federation of Australia's Digital Foundations course had 1,700 participants last year, setting a benchmark for basic digital proficiency.
• The course expansion targets all clients and professionals, providing essential skills for successful careers in the industry.
• The industry-recognized certification empowers professionals to advance their careers confidently with a solid understanding of digital and television basics.
• Two new courses, MFA Out-of-Home Foundations and MFA Audio Foundations, are scheduled to launch in the second half of 2024, covering out-of-home and audio advertising.
• The expansion aims to equip professionals with the skills to navigate the evolving media landscape and succeed in their careers.

Expanding Digital Foundations

Last year, a significant 1,700 participants, comprising 25% marketers and media owners, benefited from the Media Federation of Australia's (MFA) Digital Foundations course, which is now being expanded to all clients and professionals, setting a benchmark for basic digital proficiency in the media landscape understanding.

This expansion aims to provide skills and knowledge essential for successful careers in the industry. By achieving digital proficiency, professionals can advance their careers and stay ahead in the rapidly evolving media landscape.

The MFA's Digital Foundations course is designed to equip participants with the necessary skills and knowledge to excel in their roles, ultimately driving career advancement and success.

Industry-Recognized Certification

With its industry-acknowledged credentials, the MFA Digital Foundations course has established itself as a benchmark for digital proficiency in the media landscape, empowering professionals to advance their careers with confidence.

This certification benefits individuals by providing them with a thorough understanding of digital and television basics, essential for success in the industry.

The program's industry-acknowledged status is a proof of its ability to deliver tangible results, with marketers who have participated in the program experiencing significant industry advancements in their knowledge and understanding of digital media.

New Courses on the Horizon

Two new additions to the MFA's e-learning portfolio, MFA Out-of-Home Foundations and MFA Audio Foundations, are scheduled to launch in the second half of 2024, further expanding the organization's dedication to providing comprehensive training in the rapidly evolving digital media landscape.

These courses will provide professionals with the necessary skills and knowledge to navigate the intricate world of out-of-home and audio advertising.

MFA Out-of-Home Foundations will cover the basics of out-of-home advertising, including formats, planning, and measurement.
MFA Audio Foundations will explore the realm of audio advertising, addressing topics such as podcasting, streaming, and radio.

Both courses will be crafted to equip professionals with the expertise needed to succeed in their careers and stay ahead of the curve in the constantly changing media landscape.

Industry News and Updates

The Media Federation of Australia's commitment to fostering industry growth is further demonstrated by recent developments, including the opening of applications for IAB Australia's Mentorship Program and the appointment of Lizzie Young as CEO of Commercial Radio & Audio. These moves underscore the organization's dedication to nurturing talent and promoting digital proficiency.

The Mentorship Program, in particular, is designed to support up-and-coming talent in member companies, providing a platform for career advancement. By investing in the growth and development of industry professionals, the Media Federation of Australia is poised to drive meaningful change and propel the industry forward.

These initiatives will unquestionably have a lasting impact on the media landscape, shaping the next generation of leaders and innovators.

Advocating for Experience

As the media industry continues to evolve, the importance of experience and diversity in the workforce has become increasingly apparent, prompting the launch of initiatives like the Experience Advocacy Taskforce.

This advocacy group aims to promote an advertising industry that values experience and diversity, recognizing the benefits of a diverse and experienced workforce.

Key objectives of the taskforce include:

Providing a platform for experienced professionals to share their knowledge and insights
Advocating for diversity and inclusion in the industry
Raising awareness about the importance of experience in driving business success

Frequently Asked Questions

What Is the Format of the MFA Digital Foundations Course?

'As the old adage goes, 'practice makes perfect.' The MFA Digital Foundations course offers a thorough learning experience through interactive modules and hands-on experience, culminating in two exams that lead to professional certification, ensuring participants grasp the fundamentals of digital media literacy.'

Are There Any Prerequisites for Enrolling in MFA Courses?

There are no prerequisites for enrolling in MFA courses, however, participants are encouraged to possess basic digital literacy. Certification retakes are available, and courses are offered online, with no in-person availability or international participation restrictions, focusing on skill assessment and knowledge development.

Can I Retake the Certification Exams if I Don't Pass?

Yes, participants can retake exams if they don't pass, maintaining certification eligibility. The MFA allows re-examination, ensuring individuals can demonstrate proficiency and achieve professional certification, thereby enhancing their careers in the media industry.

Will MFA Courses Be Available for In-Person Attendance?

Regarding in-person attendance, MFA courses will likely offer hybrid learning options, blending online flexibility with offline interaction, to cater to diverse learning preferences and provide a thorough educational experience.

Are MFA Courses Only Open to Australian Media Professionals?

No, MFA courses are not exclusive to Australian media professionals, offering global accessibility for professional development, enabling individuals worldwide to enhance their skills and knowledge in the digital media landscape.